Sassa Gurl and Joao Constancia celebrated the theatrical release of ‘Multwoh (Patay na Patay Sa ’Yo)’ during the film’s premiere night at Trinoma Cinema 6. The movie officially opened on October 21, with exclusive screenings at 13 Ayala Malls nationwide.
Following strong audience demand, ‘Multwoh’ secured a nationwide theatrical run after emerging as the audience favorite among seven full-length films featured at the Puregold CinePanalo festival. The film drew sold-out screenings across Metro Manila, cementing its popularity among festivalgoers.
Beyond its strong audience reception, ‘Multwoh’ also earned recognition from critics and festival organizers. The film took home four awards during the Puregold CinePanalo annual awards night: Always Panalo, Panalo sa mga Manonood, Panalo sa Production Design, and Panalo sa Brand Intrusion.
With accolades and rabid audiences behind it, ‘Multwoh’ is now coming to theaters nationwide, including cinemas in Cebu, Cagayan de Oro and more.
What made ‘Multwoh’ such a monster hit?
For one, the film was driven by the star power of its viral lead Sassa Gurl, as well as the crew’s sensational promotional maneuvers. On top of various press interviews and online appearances, Sassa Gurl gamely slid into a coffin in a public display that was meant to sow intrigue among cinema fans about the film’s premise.
While receiving the audience choice award at the Puregold CinePanalo Awards Night, Rodina Singh spoke on the importance of viewers choosing queer stories.
“To me as a filmmaker, this [Panalo sa Manonood award] feels the most validating among all the awards for tonight,” said Singh.
“Sumali po ako sa pagpepelikula na ang tanong sa samin, ‘may manonood ba ng kwentong gusto n’yong ikuwento?’
(I joined filmmaking with the question often asked of us: ‘Will there be an audience for the stories you want to tell?’)
“Sa pangatalong pagkakatoon, sasabihin ko po na ang ‘Multwoh’ ay nahigitan na ang lahat ng screenings ng una ko pang pelikula at pangalawa.”
(For the third time, I can say that ‘Multwoh’ has surpassed the screenings of both my first and second films.)
The film’s success speaks to the hunger that Pinoy audiences have for diverse stories. Far from alienating audiences with its queer characters and unabashedly proud tone, “Multwoh” has been a commercial dynamo attracting viewers of all ages and backgrounds.
‘Multwoh (Patay na Patay Sa ‘Yo)’ returns to the big screen starting October 21 at Glorietta, Trinoma, Market! Market!, Fairview Terraces, Ayala Malls Manila Bay, Ayala Malls Circuit, Ayala Malls Feliz, Ayala Malls Cloverleaf, Ayala Malls Marquee, Ayala Malls Harbor Point, Ayala Malls Center Cebu, Ayala Malls Centrio, and Ayala Malls Capitol Central. [PR]
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