ROKID Philippines officially introduced its Rokid AI Glasses Neo Fashion Glasses to the Philippine market through a fashion-tech showcase that blended wearable artificial intelligence, entertainment, and innovation at Lanson Place Mall of Asia Manila.
Held in partnership with Josh Yugen and House of Yugen, the launch highlighted how AI-powered wearable technology is becoming part of everyday lifestyle while seamlessly integrating with fashion. The event combined a futuristic runway presentation with meaningful conversations on artificial intelligence’s growing impact across multiple industries.
Leading the showcase was Thailand-based Japanese-American actor Luke Ishikawa Plowden, who joined a roster of Filipino celebrities, beauty queens, creators, and personalities in demonstrating how wearable AI can complement modern living.
Also taking part were Arci Muñoz, Miss World Philippines Gwen Fourniol, Miss Globe Maureen Montagne, Face of the Philippines grand winners Jam and Haru, singer Sam Hashimoto, content creator Yukio, and Misbah Arshad, who represented Pakistan at both Miss International and Miss Supranational.
Fashion, celebrities, AI take center stage
Beyond introducing its newest wearable device, the evening also marked the official launch of GEN YU, Josh Yugen’s newest AI-driven brand dedicated to bridging innovation, creativity, fashion, and emerging technologies through transformative experiences and strategic collaborations.
“Today’s launch represents more than the introduction of a new product—it signals the beginning of a new era where artificial intelligence becomes a natural extension of everyday life,” said Macgyver Yu, Philippine Representative of ROKID.
“The Rokid AI Glasses Neo Fashion Glasses are designed to empower users with intelligent technology while maintaining elegance and style. Through our partnership with Josh Yugen and House of Yugen, we are proud to present AI in a way that is accessible, aspirational, and inspiring for the Philippine market.”
Shared vision for wearable AI
Alex Yuen, Manager – APEC at ROKID, emphasized the company’s commitment to expanding AI innovation across the region.
“The Philippines is one of the most dynamic and exciting markets in Asia. Collaborating with House of Yugen has allowed us to introduce Rokid in a uniquely creative way that resonates with consumers. We believe wearable AI will transform how people communicate, work, travel, and experience the world, and this launch is only the beginning of our journey in the region.”
Josh Yugen said the collaboration reflects his long-standing vision of connecting creativity with future technologies.
“House of Yugen has always been about introducing what’s next. With the launch of GEN YU and our partnership with ROKID, we’re creating experiences where fashion, technology, culture, and innovation exist together. This isn’t simply a product launch—it is a movement that encourages people to embrace AI as part of everyday creativity and human connection.”
Industry leaders discuss AI’s growing role across sectors
Following the runway presentation, guests participated in a panel discussion exploring the transformative impact of artificial intelligence across multiple industries. The conversation featured respected leaders including Atty. Sal Panelo, former Presidential Spokesperson; Dr. Jonas Apostol, owner of Apostol Dental and Cosmetic Center; Gwendolyn Pang, Secretary General of the Philippine Red Cross; pilot and content creator Chezka Gonzales; Josh Yugen; and members of the ROKID team. Together, they discussed how artificial intelligence continues to reshape healthcare, communications, humanitarian work, aviation, business, and the creative economy.
The successful launch was made possible through the support of valued partners including Anika Makeup, Lumi Candles, Lanson Place Mall of Asia Manila, Daryl Tejano, GEN YU, and XPEDITION Magazine, whose collaboration helped bring the visionary event to life.
By combining cutting-edge wearable technology, fashion, influential personalities, and meaningful conversations on the future of artificial intelligence, ROKID Philippines, together with House of Yugen and GEN YU, has set a new benchmark for innovation-driven experiences in the country.
About ROKID Philippines
ROKID Philippines is dedicated to introducing world-class wearable artificial intelligence technologies to the Philippine market, empowering individuals and businesses through innovative smart devices that enhance everyday experiences.
About House of Yugen
House of Yugen is a creative and cultural platform founded by Josh Yugen that bridges fashion, technology, entertainment, and innovation through immersive experiences, strategic partnerships, and global collaborations.
About GEN YU
GEN YU is Josh Yugen’s newest AI-focused brand, created to champion the integration of artificial intelligence with creativity, fashion, business, and lifestyle, inspiring the next generation of innovation across industries.
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