CinemaBravo

The Puregold CinePanalo Film Festival and Ayala Malls Cinemas have entered into an official partnership that will bring all featured works from the 2026 CinePanalo to select Ayala Malls Cinemas branches, alongside screenings in other venues.

The partnership marks a significant move for the festival as Puregold aims to make the upcoming third edition of CinePanalo its biggest and best yet. Through the collaboration, audiences will have another opportunity to watch the festival’s lineup of original Filipino films.

Throughout the festival, Ayala Malls Cinemas will screen seven original full-length films and 20 student-made short films at six malls across Metro Manila.

The six Ayala Malls locations that will host the 2026 CinePanalo screenings are:

• Ayala Malls Circuit — Makati
• Market! Market! — Taguig
• Trinoma — Quezon City
• Fairview Terraces — Quezon City
• Ayala Malls Feliz — Pasig
• Ayala Malls Manila Bay — Parañaque

Puregold and Ayala Malls shared that each cinema was strategically selected to ensure the widest possible reach for CinePanalo. Locations in Taguig and Makati were chosen for their vibrant, culture-driven communities that have long championed local artistry and independent cinema. Pasig, meanwhile, reflects a growing and diverse base of cinema-goers from all walks of life—mirroring the breadth of Filipino stories showcased at CinePanalo. The Parañaque’s location lies right at the heart of a bustling mixed-use development with an emphasis on entertainment and cultural events. Completing the circuit are two cinemas in Quezon City, selected for their deep-rooted creative communities and direct access to student, youth, and family audiences, further strengthening CinePanalo’s connection to the next generation of Filipino storytellers.

“Partnering with Ayala Malls helps bring the 2026 CinePanalo to as many Filipinos as possible,” says Puregold Senior Marketing Manager Ivy Hayagan-Piedad. “As the festival continues to grow, we truly value partnerships like this that stand by the cause of unleashing Filipino cinema’s untapped potential.”

For Ayala Malls, the choice to partner with Puregold CinePanalo was easy, especially considering the success of the first two editions of the festival.

“CinePanalo’s advocacy greatly aligns with Ayala Malls’ vision and values. At its core, CinePanalo puts the Filipino audience first—highlighting stories that reflect their lives, dreams, and everyday victories,” said Yvette Roldan, Head of Ayala Malls’ Ancillary Business. “This resonates with our commitment to meaningful and culturally-relevant experiences at Ayala Malls Cinemas.”

Roldan believes that CinePanalo’s support for student and regional filmmakers reflects a spirit of succeeding together, fostering collaboration and inclusivity across the film community. It’s this bold approach to storytelling and genre freedom that Roldan believes reflects Puregold and Ayala Malls’ shared drive to innovate and encourage fresh perspectives and creative risk-taking.

The Puregold CinePanalo has thus far produced a number of films that have gone on to showcase and even compete in film festivals across the world, from other Asian countries to Europe and Africa. The partnership with Ayala Malls, Puregold says, is an opportunity to allow more Filipinos to witness the kind of world-class talent that the CinePanalo has proven to produce.

“As we celebrate the wins of our CinePanalo alums in film festivals across the globe, we are, of course, always brought back to the purpose of the CinePanalo, which is to tell true, Filipino stories. That’s why it is important for us at Puregold that these stories reach the same people who inspire them,” says Hayagan-Piedad. “Working with Ayala Malls allows the festival to reach more audiences, giving these films the platform they deserve while carrying the panalo spirit reflected in each story.”

Stay updated and learn more about the Puregold CinePanalo; follow the official festival Facebook page at facebook.com/puregoldcinepanalo.