CinemaBravo

Actor and digital personality Donny Pangilinan is staying on as the brand ambassador of EastWest Banking Corporation for another year, as the bank strengthens its efforts to engage the next generation of Filipino customers.

The renewed partnership highlights EastWest’s continued focus on making banking more accessible and relatable for younger Filipinos through the EastWest app, new financial products and services, community engagements, and a smoother overall banking experience.

According to Martin Reyes, EastWest Chief Marketing and Cash Management Officer, Pangilinan’s strong connection with young audiences makes him the ideal partner for the brand’s direction.

“Donny doesn’t just reach young Filipinos, he connects with them,” Reyes said. “We want this generation to see EastWest as their bank, the one that understands what they need, whether it’s a better app experience, products that make sense for their lives, or just banking that doesn’t feel like a chore. Donny tells that story better than anyone.”

As part of his renewed role, Pangilinan will continue leading campaigns promoting the EastWest app while also helping introduce upcoming products and services. He is also expected to participate in activations nationwide aimed at bringing the bank’s “easier banking” message closer to communities across the country.

Through the partnership, EastWest aims to strengthen its presence among younger Filipinos by meeting them where they spend most of their time — on social media, online platforms, and in their everyday communities.

“Honestly, what keeps me here is that EastWest is always working on something: the app, digital payments, new products and services, getting out to meet people,” Pangilinan said. “For a lot of people my age, banking still feels like this complicated thing you have to figure out on your own. I genuinely want to help change that. And with EastWest, I feel like we actually can.”

Pangilinan said the choice to continue was easy. EastWest is a bank that’s always moving forward. It invests in its digital platforms, grows its branch network, and consistently shows up for customers in ways that feel practical and less complicated.

“I think young Filipinos should take banking seriously. Banks just need to meet them halfway,” he added. “EastWest is doing that, and I’m proud to be part of telling that story.”

Beyond the campaigns, Pangilinan will take the partnership on the road, joining EastWest at events and activations across key cities, where the bank engages customers directly and brings its products and digital tools closer to the communities they serve.

“I’m excited to get out there and actually talk to people, not just post about it,” Pangilinan said. “Show them the app, walk them through products, answer the questions they didn’t know they could ask. That’s the kind of thing that actually makes a difference.”

With Pangilinan back as brand ambassador, EastWest heads into the rest of the year with clear intent: to be the bank that younger Filipinos choose, trust, and keep coming back to, because banking with EastWest is just easier.